National Sales Manager
Paula C. Caudill
Paula has worked in the Northwest wine industry since 1998. A graduate of the University of Washington, she began her career in retail wine sales in downtown Seattle. A move back to her home state of Oregon led to a job at Abacela in 2002. Working with direct sales, marketing, social media, branding, and wholesale distribution, she has helped keep Abacela at the front of the pack.
Paula also volunteers for the Umpqua Valley Winegrowers Association, served on the Greatest of the Grape Committee for eight years, established her social media consulting business, Vinum Marketing, in 2011, and has volunteered with Riverbend Live! since 2012, joining the board in 2013.